Talk:Executive Summary

It is normally recommended that the Executive Summary is written last as it is a natural evolution from the process of completing your Business Plan. It is very unlikely that you will know the exact structure and content of your Business Plan before the exercise has been attempted. The structure that makes up a Business Plan normally crystalises thinking and is likely to lead to material changes of the original ideas about how the products/services will be brought to the market. --Schwaney 18:45, 5 Jun 2006 (NZST)

I agree, and this has been the case for me most definately. However, i think p eople may have at least two reasons to write a business plan.

• One, is to crystalize the plan the principals have. The business plan structure forces that. This i would term an evolution of the business plan, and may be what you are refering to?

• The second reason is to raise money. A plan designed to raise money needs to be planned out ahead of time, and maybe necessitates that One has been done above. In this sense, a business plan is a plan to Borrow Money and Pay it Back. --Phalseid 06:16, 5 Jun 2006 (NZST)