Augmented Reality

From Organic Design wiki

Augmented Reality (AR) refers to the application of superimposing digital content into the physical world.

This is achieved via portable devices with digital imaging (webcams) recognising proxies/avatar images & then "projecting" media (images or video) onto that location.

In layman terms, it's a way of bringing the digital world into the physical.

Examples & applications

Potential applications may include:

  • completely removing the need for controller peripherals
  • creative marketing
  • e-commerce
  • augmenting bio/information to facial-recognition (slightly creepy, but still very cool)

References & Resources